PBS Western Reserve Mission, Vision & Values
Mission
PBS Western Reserve is a community organization that empowers Northeast Ohio and Western Pennsylvania through the impact of accessible public media and educational services to foster connection and lifelong learning. We present to our region cultural, scientific and artistic programming for awareness and enjoyment; local storytelling and access to trusted regional, state and national public affairs; experiential opportunities and community outreach for people of all ages; and educational initiatives that support the healthy development of our youth.
Vision
PBS Western Reserve envisions a future where our storytelling, educational initiatives and community engagement empower and connect the people of Northeast Ohio and Western Pennsylvania. Through compelling local content, civic dialogue and meaningful programming, we strive to be the region’s trusted media hub. Our commitment to digital innovation, sustainable growth and community-led service ensures we remain a vital resource for generations to come.
Values in Action: Community | Respect | Integrity | Impact | Joy
Community — We build community through the presentation of free reliable programming and accessible events for all ages, creating space for exploration and learning while bringing people together.
- Free screening events
- Presence at community events
- Educational opportunities
- Annual Be My Neighbor Day spotlighting citizenship, community resources and how to be a good neighbor
- LOCAL FOCUS and other community-based storytelling initiatives
- Cultural programs like THE WORLD ACCORDING TO POLKA
Respect — We serve a vast population of up to 1.8 million households, striving to reflect the wide range of perspectives and experiences represented across our region’s demographics.
- Accessible programming, educational services and events regardless of income or location
- We maintain open communication, collecting viewer feedback and suggestions through submission forms, surveys, social media, email and phone communication
Integrity — We take seriously our responsibility to be trusted, transparent and reliable.
- Trusted programming
- Standards-aligned programming for PreK-12 children
- Research-supported educational resources
- Transparent editorial and ethics guidelines
Impact — We strive to serve our community through relevant programming and services that meet the needs and interests of Northeast Ohio and Western Pennsylvania residents.
- Community Impact Report
- Inspiring local impact with programs like CITY CENTRIC, AKRON ROUNDTABLE and more
- In-person events like Tuesday’s for Toddlers provide books and parent resources
- Internship and volunteer opportunities
- Creating and distributing educational resources for educators
- Providing life-saving emergency alerts through the Emergency Alert System (EAS) and Wireless Emergency Alerts (WEA)
Joy — We lead with joy to uplift our audience and create a ripple effect of positivity.
- Testimonials from partners, viewers and event attendees
- PBS KIDS character events
- Memory-making programming for the whole family from MASTERPIECE THEATRE to THE LAWRENCE WELK SHOW
- Supporting social and emotional wellness with PBS KIDS programs like DANIEL TIGER’S NEIGHBORHOOD and CARL THE COLLECTOR