In FY25, PBS Western Reserve developed a three-year strategic plan based on thorough research and feedback from the community, the board of directors, staff and the community advisory council. What resulted was a plan centered on a powerful North Star — local impact in our communities across Northeast Ohio and Western Pennsylvania. PBS Western Reserve’s 2025–2028 Strategic Plan outlines five bold goals to deepen regional service and sustainability, with each goal grounded in measurable outcomes and guided by a commitment to local relevance and long-term impact. 

Goal 1 

Expand local content with consistent storytelling, education, and documentary programming, increasing partnerships and output across platforms. 

Goal 2 

Strengthen PBS Western Reserve’s role as a trusted community hub and convener through marketing, engagement, and capital improvement efforts.  

Goal 3 

Grow community-based revenue from 60% to 70% of the annual budget, with increased support from members, corporate sponsors, and foundations.  

Goal 4 

Boost PBS Western Reserve’s digital audience by one-third by developing data-informed growth strategies and engagement tools.  

Goal 5 

Invest in the PBS Western Reserve team, fostering a culture of professional development, transparency, and shared values.